Today, in the Washington Post, I saw an ad for a ski resort. It is $79 per night and seems reasonable (not that I ski, but if I did…). However, I don’t know where this resort is located. Why? Because the ad either deliberately or by mistake omitted this crucial information. Maybe they want me [...]
Archive for January, 2008
Necessary information
Posted in advertising, tagged AIDA theory on January 30, 2008 | Leave a Comment »
Websites
Posted in Websites, tagged good websites on January 29, 2008 | Leave a Comment »
Today, it is imperative to have a website. No doubt. However, just having a website is not enough. In the last few days, I have been doing research for a trip, and have come across several great websites, but also, some not so great websites. What makes a great website? I will give you my [...]
Headline here
Posted in advertising, tagged clever headlines on January 25, 2008 | 2 Comments »
How important are headlines? In news, they are super important, especially to people like me who scan rather than read the newspaper. A headline tells you the bare essence of the story, and it either catches your attention or it doesn’t. It is much the same in public relations except PR folk get a [...]
MLK Day
Posted in Uncategorized, tagged holiday marketing on January 21, 2008 | Leave a Comment »
Since today is Martin Luther King, Jr. day (which, as an aside, should be celebrated by ALL businesses–it often isn’t), I got to thinking about tie-ins to holidays. This type of advertising is big in print, specifically newspapers. You know, using the upcoming holiday either for a sale (as in “Our biggest President’s Day Sale ever) [...]
Do U Ck Spelling?
Posted in Good writing, tagged grammar, proper spelling on January 18, 2008 | 2 Comments »
A victim of all the texting and instant messaging is spelling. You simply don’t have time to spell everything out. Everything becomes acronyms or shortenings. Page 3 in today’s Washington Post has a feature on the importance of spelling and grammar. One reader likens proper grammar/spelling to using the proper notes in music (if you [...]
The 4 Ps
Posted in Uncategorized, tagged the four ps on January 15, 2008 | Leave a Comment »
In marketing communications, we focus on just one of the four ps — promotion. However, as a marketer, you must consider the other three ps–price, product and placement. Often, we concentrate on having the best promotional materials but not the item or service we are promoting. For instance, a beautiful ad might draw attention to [...]
My newest web venture
Posted in New Media, tagged Blogging, Marketing, New Media on January 15, 2008 | 1 Comment »
It’s kind of funny. I have been thinking about starting a blog for some time now, and last night I went to a WNBA event here in Washington (not a basketball game but an event sponsored by the Women’s National Book Association). The event was about book publicity and basically, the big conclusion of the evening was [...]
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