There are so many medicines being peddled on television and in print…most notably ones for erectile disfunction, cholesterol and GERD. Yesterday, during the ABC Evening News with Charles Gibson, I saw a commercial that left me shaking my head. It was for a precription pain medication, although it took about half the length of the [...]
Archive for February, 2008
Talk to your doctor
Posted in advertising, tagged medical and drug ads on February 9, 2008 | Leave a Comment »
Segmented audiences
Posted in advertising on February 7, 2008 | Leave a Comment »
Last night, PBS aired African American Lives Part 2, a series exploring African American history featuring Henry Louis Gates, Jr. This documentary is really wonderful–interesting and informative. I highly recommend it (it goes on Wednesdays through February). On the marketing side, it was interesting to see who was sponsoring the show: Coca-Cola, Johnson and [...]
Super Political
Posted in advertising, tagged Obama, political ads on February 5, 2008 | Leave a Comment »
Super Tuesday is here. There is a lot of media hoopla about this–ABC, CBS and NBC were discussing it non-stop during the morning news shows. All candidates have ramped up advertising for the primary, and Barack Obama even ran an ad during the Super Bowl.
Political advertising is tough, especially on a national level. You want [...]
Super Ad or Super Bad?
Posted in advertising, tagged Super Bowl ads on February 4, 2008 | Leave a Comment »
I admit I didn’t watch Super Bowl 43 in its entirety. So, I wasn’t able to watch every ad. In a sense, all the ads were predictable. Some trying to hard to be interesting (while not achieving a thing for their brand) and others just bland. Fox was pushing their programs big [...]
Super Bowl
Posted in Uncategorized on February 3, 2008 | Leave a Comment »
Today, the Super Bowl is played. New England Patriots vs. Giants, in case you have been out of the country in the last week or so. For advertising and communications people who wouldn’t otherwise watch football, this is a must-see game. For the advertising. It costs a lot. Because lots of people will be watching. [...]
Header Image by Lisa Helfert
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