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Archive for April 9th, 2008

Need vs. Want

In the end, consumer behavior  is stimulated either by needing something or wanting something. Guess where marketing communications plays the bigger part?  As I mentioned some posts earlier, Comcast has some very funny commercials. It doesn’t make me WANT to be a Comcast customer but I am a Comcast customer. Why? Because, at the time, [...]

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