Today, I picked up new glasses at For Eyes. The name is brilliant. And the tag is great: The store for people who can’t see spending a lot for glasses. I love this! Clever but not at the expense of making sense. And, I really like their ads…generally funny. Plus, I got good service and [...]
Archive for April 11th, 2008
More tagging
Posted in Uncategorized on April 11, 2008 | Leave a Comment »
Tagging it
Posted in Uncategorized on April 11, 2008 | Leave a Comment »
Tag lines are not slogans, although they could be. Slogans can serve as tag lines, as in Nike’s “Just do it.” Tag lines help the advertiser define the service or product beyond its name or the headline on the ad. As you can imagine, they can be hugely important. Today, an ad for a mattress [...]
Header Image by Lisa Helfert
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