It is not a new phenomenon that the airlines sell advertising. Their main selling points always involve the terms “captive audience,” since at 25,000 feet no one is going anywhere. On my USAir flight on Friday, I noticed that the airline has certainly been working this captive audience angle. All ticket jackets had an ad [...]
Archive for April 21st, 2008
Advertising in the Friendly Skies
Posted in Uncategorized on April 21, 2008 | Leave a Comment »
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