Guest post on Habla Blog

Hi all, please read an article I wrote about translation on Habla Blog. Thanks!

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Products that promote

Promotional products or advertising specialties have been around for quite a long time. Wikipedia claims that there were commemorative buttons for George Washington back in 1789. The Promotional Products Association International (PPAI), the trade association for the industry, was founded more than 100 years ago in 1904.
Promotional products should be part of any marketing campaign. [...]

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Staying Smart

Have you seen the TV commercials for Holiday Inn? There are a couple campaigns–one is about the hot breakfast bar “scene” at the Inn and the other tells you how if you stay at a Holiday Inn you can just about perform brain surgery the next day. It’s all part of Holiday Inn’s branding strategy [...]

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It’s a Giant logo

Here in the Washington DC area, there are two major supermarket chains, Giant and Safeway. There are other smaller chains like Harris Teeter, and national chains such as Trader Joe’s and Whole Foods. When I first moved to the area, I went to Giant. I was shocked and appalled–compared to the Publix in Florida, the [...]

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Packaging buzz words

This is Johnson’s Nourishing Renewal Lotion, which purports to restore youthful baby softness to one’s skin.
And here’s the exact same lotion, except the label and name have been changed. Now the lotion only claims to give you “healthy, beautiful looking skin.”
If you often shop for the same products you may find that products change their [...]

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Yeah, it’s personal

I have written before that marketing communications goes beyond nice brochures, great ads and a fabulous website. There is an element of marketing that is more personal–it is how each and every customer, or potential customer, views your company or organization. With the rise of social media and the ability of posters such as myself [...]

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Political Ads Analyzed

I found this in-depth article, analyzing the presidential candidate’s tv ads on Salon.com and wanted to share with you. Kathleen Hall Jamieson is a well known expert in the area of political advertising, something I was very interested in when I was in graduate school. In fact, I looked up many of her articles to [...]

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Web 2.0 Squared

If you have ever doubted that blogs are important then take a look at Pete Snyder. Snyder, at 35, is a multi-millionaire today because he understands the importance of blogs and created New Media Strategies, a firm devoted to checking up on what blogs are saying about its clients. “Trolling” if you will. I have [...]

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The All-American Beer is Not

As no doubt you have read or heard, Anheuser-Busch, parent of Budweiser beer, has been bought by an Belgian-based company, InBev. The news spawned lots of hand wringing about what this would do to the “all-American” beer and could red-blooded Americans drink a product owned by (pause) Belgians. Well the answer can be seen in [...]

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Did we say “free?”

Freecreditreport.com does. It says it’s free. And says that if you don’t know your credit score, you could be up the creek, without a paddle. Trouble is, freecreditreport.com is not free. You have to enroll to get your report, which by the way, you could get free from annualcreditreport.com. The US Congress passed a law [...]

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