It used to be that the primary concern for advertisers was whether their ad “would play in Peoria,” shorthand for would middle America like it. More and more we are seeing ads that don’t play in Peoria or anywhere else than the ultra chic world of Manhattan advertising agencies. Microsoft is a case in point. [...]
Archive for September 21st, 2008
Will it play in Peoria?
Posted in advertising, tagged microsoft advertising, target audiences on September 21, 2008 | Leave a Comment »
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