Newspapers are in a downward spiral
Every day there is more bad news for the newspaper industry. The New York Times will eliminate its City section, Chicago Sun-Times is filing Chapter 11, Washington Post is offering its fourth buyout in 6 years, and on and on. Even CBS Sunday Morning covered the coming “death” of newspapers.
Paid [...]
Archive for March, 2009
The opinion ad
Posted in Print media, advertising on March 31, 2009 | 2 Comments »
Marketing is personal
Posted in Marketing, tagged being nice in business on March 28, 2009 | Leave a Comment »
How do you respond when someone asks you for a favor?
Ideally, when someone asks you for a favor (some information, a quote, some advice) you respond nicely. Sometimes you may not be able or willing to grant the favor, and in this case, you still should be nice. Why? because people do business with people [...]
On doing things piecemeal
Posted in Corporate communication, Marketing, Public Relations, advertising, branding, tagged marketing plans, marketing strategy, tactics vs. strategies on March 26, 2009 | Leave a Comment »
Are you a small business with a tight marketing budget?
If you are, you probably have fallen prey to the idea that you should do (marketing) things as you can afford them. You know, an ad here, a brochure there. Budget-wise, this may make sense. After all, you can’t afford a large campaign, or an ad [...]
It’s the media
Posted in Uncategorized on March 23, 2009 | Leave a Comment »
Is it just me?
Or is it the 24 news cycle, but it seems that more and more the media is reporting on the media. Witness the Jon Stewart-CNBC debacle. It was reported on in every other media outlet. Today, on a Washington Post blog, instead of doing any original reporting or commentating, the writer posted [...]
What’s making you sweet?
Posted in Uncategorized on March 21, 2009 | Leave a Comment »
Is it HFCS?
In the past few months, the Corn Refiners Association has been running some ads featuring the much-maligned high fructose corn syrup (HFCS). In case you haven’t heard, many doctors and researchers blame HFCS for the obesity epidemic because HFCS is found in millions of food items and seems to be metabolized differently in [...]
Again with public perception
Posted in Corporate communication, Public Relations, tagged AIG, Facebook redesign, perception, public perception on March 18, 2009 | Leave a Comment »
In today’s Washington Post, Steven Pearlstein writes about Wall Street executives (more specifically AIG executives) who are so blind to public perception that they keep stumbling and looking worse. In case you have been avoiding the news, AIG gave some of its top executives millions of dollars in bonuses, while on the receiving end of [...]
How Not to Make Friends
Posted in Corporate communication, Print media, tagged Facebook, Facebook public relations, Facebook redesign on March 17, 2009 | Leave a Comment »
Well folks, Facebook has done it again. It has irritated its legions of users by changing its layout. Apparently the folks at Facebook are not too savvy when it comes to public perception. If this was the first time, then we could let it pass. After all, Matt Zuckerberg is all of 12 years old [...]
Time to sharpen your online skills
Posted in Corporate communication, Marketing, New Media, Print media, Public Relations, advertising, tagged adapt to the online world, death of print media, online skills on March 13, 2009 | Leave a Comment »
The bad news for print continues to pour in. New research from Pew indicates that many Americans do not consider having a local newspaper important. It is as if management knows this. McClatchy, the owner of the Miami Herald and other newspapers, just announced personnel cuts this week. The bottom line is that newspapers are [...]
Overuse syndrome
Posted in Good writing, Public Relations, advertising on March 10, 2009 | Leave a Comment »
You’ve probably seen or heard some words or phrases in ads/commercials so much that they have become meaningless. They do nothing to bring you in or tell you anything about the product or service. Yet, you will continue seeing and hearing them. Why? Because copywriters and in certain cases the advertising manager is enamored of [...]
Going online and staying on message
Posted in Political communication, Print media, Web 2.0, tagged Obama and teleprompter, Seattle Post Intelligencer online on March 6, 2009 | Leave a Comment »
Two separate items caught my attention this morning on Yahoo! News.
First, the Seattle Post-Intelligencer may become an online-only newspaper. Its owner, Hearst, has been unable to find a buyer and had threatened to close down the paper completely. Read the story here.
The second item has to do with President Obama. Apparently, he NEVER gives any [...]
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