The defense of newspapers

It was a matter of time, I suppose.  The newspaper industry has finally woken up and realized it needs to defend itself. It is as if the newspapers industry decided to say to the world, much like  Mark Twain did, the rumors of my death are greatly exaggerated.
Today (which is Memorial Day), buried in the [...]

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Marketing professional associations

There are hundreds of professional associations, representing every imaginable industry and career path. There is even an association for associations (or at least for association executives): ASAE. The ASAE has been advertising itself on TV lately, something I have never seen before. It is doing it mostly on Sunday morning talk shows, and the campaign [...]

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Blogs, comments and marketing

OK, not quite as sexy as Sex, Lies and Videotape…
Lately, I have been reading/hearing a lot about comments on blogs. Most people seem to favor comments. One of the ways we know that people are responding or finding what we write interesting and worthwhile is when we get comments. It is also a way to [...]

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Words are Key

Keywords. They are the mantra of the Search Engine Optimization (SEO) people.  Some websites are written in a weird, keyword heavy format to make them seem like candy for the search engines.  Websites also have metatags and alt-text and other areas for keywords. Search engines read text, which is why content is king on the [...]

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Communicating with GenY

UPDATE: A GenY blogger, Josh Groth made some great comments. (His blog is http://echodemic.blogspot.com/) Please read them in the comment section. But some stuff he pointed out is that GenY uses email for business communications and Facebook for personal use. They look stuff up on Wikipedia when they don’t understand something. And they subscribe to [...]

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