Ignore your core audience at your peril

Evening news broadcasts skew older on audience demographics, which is why you will often see medications for cholesterol, ED, and other diseases that affect older people advertised there.  Of all three network evening news, I would venture to say that ABC World News with Charles Gibson skews the oldest, simply because Charlie is the oldest [...]

Read Full Post »

Being upfront is good policy

As you have no doubt read somewhere else, the governor of North Carolina, Mark Sanford, had disappeared for a few days and no one seemed to know where he was. His staff first said they didn’t know, and then they said he was hiking the Appalachian Trail. Well, it turns out the good governor was [...]

Read Full Post »

Random thoughts

Radio Commercials
Does it seem to you that every time you are listening to the radio, and a commercial break comes on,  you get commercials on all other stations as well? Does it also seem to you that commercial breaks/DJ gab fests on radio go on for way too long?
It’s great that there is still so [...]

Read Full Post »

Enewsletters

How many of you use enewsletters? I bet a fair amount do, and a larger amount receive many enewsletters each day.
Certainly enewsletters are more environmentally-friendly than printed newsletters, and are more timely, since there is no lag time getting to a printer. And for sure, enewsletters are cost-effective, costing nothing to a few centers per [...]

Read Full Post »

The answer to your marketing needs

I recently read that to get leads for your business, white papers are the answer. (For those that don’t know, white papers are backgrounders, in-depth write ups about a subject area.) For one second I thought, yeah! that is the answer and I was about to put it on my to-do list. But wait, I [...]

Read Full Post »

Thoughts about a rebranding

You’ve probably heard of the Susan G. Komen Race for the Cure, right? Well it doesn’t exist anymore. It changed its name to the Susan G. Komen GLOBAL Race for the Cure.  This is the second year I participated and I think the rebranding is bogus and confusing. From a marketing perspective I understand why [...]

Read Full Post »

Are you hosting an event?

When you host an event, you want people to attend, right? If you don’t think so, just ignore this post.
So, how do you get people to attend your event? It may seem self evident, but many organizations do not follow these promotional tips:
0) Before you start, be sure to have all the following info for [...]

Read Full Post »

How Newspapers Are Killing Themselves

We can dub it newspaper suicide when newspapers do things that are guaranteed to reduce subscription rates, and I don’t mean by endorsing an unpopular candidate or showing bias on their pages. It is by cannibalizing their own print readers.
Let me give you a case in point about my local newspaper, the fabled Washington Post. [...]

Read Full Post »

Writing for your audience

According to Netflix, the British/BBC series Gavin and Stacey garners four and a half stars. This is why I added it to my queue. But I watched the first season (all on one DVD) and I rated the thing two stars. (Quick plot explanation: Gavin, who lives in Essex, and Stacey, who lives in Wales,  [...]

Read Full Post »