Why we blog

Many of us have blogs to help our business, express our opinions or other reasons. I’d like to have a more scientific approach. If you have a blog, please complete the following survey (it will take about 1 minute):
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Proving once again Mother was right

Mom was right about minding your manners. Although behaving appropriately and properly seems to be lost these days,  it is still the best way to behave, especially if you care about your personal brand and personal marketing.
This evening I was at an event about social media. Lots of people were tweeting and in this context [...]

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USPS: Marketing Disconnect

Have you seen the latest USPS ad campaign? It says that you can send anything that fits in a box, anywhere in the country for a flat fee.  Fabulous USP. Great deal. Easy.
But, and here is the rub, you have to deal with the post office unless your handy dandy mail carrier comes by to [...]

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Ignore your core audience at your peril

Evening news broadcasts skew older on audience demographics, which is why you will often see medications for cholesterol, ED, and other diseases that affect older people advertised there.  Of all three network evening news, I would venture to say that ABC World News with Charles Gibson skews the oldest, simply because Charlie is the oldest [...]

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Enewsletters

How many of you use enewsletters? I bet a fair amount do, and a larger amount receive many enewsletters each day.
Certainly enewsletters are more environmentally-friendly than printed newsletters, and are more timely, since there is no lag time getting to a printer. And for sure, enewsletters are cost-effective, costing nothing to a few centers per [...]

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Thoughts about a rebranding

You’ve probably heard of the Susan G. Komen Race for the Cure, right? Well it doesn’t exist anymore. It changed its name to the Susan G. Komen GLOBAL Race for the Cure.  This is the second year I participated and I think the rebranding is bogus and confusing. From a marketing perspective I understand why [...]

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It’s all about appearance

We judge people by their appearance
Have you heard about the lastest YouTube sensation? Apparently, on the show “Britain’s Got Talent,” a woman who is not a) young; b) thin or c) beautiful wowed the judges, because, get this, she can sing.  The show is about talent, and yet the woman was pre-judged on her appearance.
While [...]

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It’s the media

Is it just me?
Or is it the 24 news cycle, but it seems that more and more the media is reporting on the media. Witness the Jon Stewart-CNBC debacle. It was reported on in every other media outlet.  Today, on a Washington Post blog, instead of doing any original reporting or commentating, the writer posted [...]

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What’s making you sweet?

Is it HFCS?
In the past few months, the Corn Refiners Association has been running some ads featuring the much-maligned high fructose corn syrup (HFCS). In case you haven’t heard, many doctors and researchers blame HFCS for the obesity epidemic because HFCS is found in millions of food items and seems to be metabolized differently in [...]

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Frames of reference

Sometimes, when you are writing or speaking to a group you try to frame things by using examples or metaphors.  Nothing wrong with that. Except when your audience doesn’t get it.  The other day I was listening to a professor speak and he referred to the Iran-Contra affair. Nothing wrong with the example but it [...]

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