Comments for Caffeinated ideas and views on marketing communications

Comment on Elements of a successful event by JDGarza

JDGarza — Sat, 21 Nov 2009 07:00:04 +0000

Another item to include would be writing materials. A pen and note pad is key. These can be used for notes and/or for group work.

Another note regarding location would be lodging at and/or near event site. Also, a location equally accessible to all participants might be a consideration.

Comment on Don’t try the same trick over and over by Catherine Cantieri

Catherine Cantieri — Tue, 20 Oct 2009 15:27:55 +0000

Such a good point! I’m tweeting this (@MarComSpclst) because it’s such strong advice.

The weighing of the direct mail from Verizon was an excellent tactic. How much bang are they getting from their marketing buck?

Great post!

Comment on Don’t try the same trick over and over by ceylanthewriter

ceylanthewriter — Mon, 19 Oct 2009 22:18:07 +0000

This is some really great advice!

Thanks for posting!

Ceylan

Comment on Elements of a successful event by Chuck T

Chuck T — Tue, 13 Oct 2009 19:36:43 +0000

Both of these issues are actually solved by Eventbrite (www.eventbrite.com) which is a free tool, unless you charge for your event.

Comment on Elements of a successful event by Deborah Brody

Deborah Brody — Thu, 08 Oct 2009 22:02:08 +0000

Sara, I agree that nametags are important, preferably the preprinted kind. I dislike the Hello, my name is kind!

Comment on Elements of a successful event by scormeny

scormeny — Thu, 08 Oct 2009 17:12:52 +0000

Great list! In particular I have to agree that #2, making time to actually network, is a no-brainer that MANY organizations overlook.

Another one that I would add: Nametags! In my field, web design, I know a lot of people virtually but not necessarily in person. Putting the name with the face is generally a real pleasure. I know some people don’t like nametags, but I think for networking they are really useful and I find it frustrating to go to events that don’t have them.

Comment on Elements of a successful event by Deborah Brody

Deborah Brody — Thu, 08 Oct 2009 14:45:07 +0000

Thanks RIck. Of course, you are right. Inviting the right people will help your attendance!

Comment on Elements of a successful event by Rick Wilson

Rick Wilson — Thu, 08 Oct 2009 14:39:19 +0000

I would add mailing invitations in addition to advertising online and in print and broadcast methods. A well produced mailer sent to a targeted mailing list will do wonders for increasing the number of attendees.

Comment on Culture in communications by David Cass

David Cass — Tue, 22 Sep 2009 18:14:14 +0000

Georgetown University has a an entire grad program on the subject called Communication, Culture and Technology.

Also, the field of intercultural communications would argue that culture and communication are related.

Comment on Culture in communications by Daria Steigman

Daria Steigman — Tue, 22 Sep 2009 17:46:07 +0000

Well, to clarify: I wasn’t so much asking whether culture affects communications (it clearly does), but rather whether you could single out social media as particularly “culture driven.”

I like you post, and the tu | usted example is a great one. As someone who grew up using French in the formal old days, I’m still pretty programmed to use “vous” far more often than the more familiar “tu”.