Comments for Caffeinated ideas and views on marketing communications

Comment on Don’t try the same trick over and over by Catherine Cantieri

Catherine Cantieri — Tue, 20 Oct 2009 15:27:55 +0000

Such a good point! I’m tweeting this (@MarComSpclst) because it’s such strong advice.

The weighing of the direct mail from Verizon was an excellent tactic. How much bang are they getting from their marketing buck?

Great post!

Comment on Don’t try the same trick over and over by ceylanthewriter

ceylanthewriter — Mon, 19 Oct 2009 22:18:07 +0000

This is some really great advice!

Thanks for posting!

Ceylan

Comment on Elements of a successful event by Chuck T

Chuck T — Tue, 13 Oct 2009 19:36:43 +0000

Both of these issues are actually solved by Eventbrite (www.eventbrite.com) which is a free tool, unless you charge for your event.

Comment on Elements of a successful event by Deborah Brody

Deborah Brody — Thu, 08 Oct 2009 22:02:08 +0000

Sara, I agree that nametags are important, preferably the preprinted kind. I dislike the Hello, my name is kind!

Comment on Elements of a successful event by scormeny

scormeny — Thu, 08 Oct 2009 17:12:52 +0000

Great list! In particular I have to agree that #2, making time to actually network, is a no-brainer that MANY organizations overlook.

Another one that I would add: Nametags! In my field, web design, I know a lot of people virtually but not necessarily in person. Putting the name with the face is generally a real pleasure. I know some people don’t like nametags, but I think for networking they are really useful and I find it frustrating to go to events that don’t have them.

Comment on Elements of a successful event by Deborah Brody

Deborah Brody — Thu, 08 Oct 2009 14:45:07 +0000

Thanks RIck. Of course, you are right. Inviting the right people will help your attendance!

Comment on Elements of a successful event by Rick Wilson

Rick Wilson — Thu, 08 Oct 2009 14:39:19 +0000

I would add mailing invitations in addition to advertising online and in print and broadcast methods. A well produced mailer sent to a targeted mailing list will do wonders for increasing the number of attendees.

Comment on Culture in communications by David Cass

David Cass — Tue, 22 Sep 2009 18:14:14 +0000

Georgetown University has a an entire grad program on the subject called Communication, Culture and Technology.

Also, the field of intercultural communications would argue that culture and communication are related.

Comment on Culture in communications by Daria Steigman

Daria Steigman — Tue, 22 Sep 2009 17:46:07 +0000

Well, to clarify: I wasn’t so much asking whether culture affects communications (it clearly does), but rather whether you could single out social media as particularly “culture driven.”

I like you post, and the tu | usted example is a great one. As someone who grew up using French in the formal old days, I’m still pretty programmed to use “vous” far more often than the more familiar “tu”.

Comment on New business: marketing essentials by Subba

Subba — Mon, 21 Sep 2009 00:01:14 +0000

My comments here are based on my experience in the Restaurant, Hospitality and Service industries. So far, these businesses have been using Email Marketing for customer loyalty and retention and brand development. Mobile marketing has gained lot of traction in the last few years. Social Media Marketing has been new to this industry and marketing departments are scrambling to catch up to it. My company Sterizon specializes in bringing Email, Mobile and Social Media Marketing in a single package right to the customer doorstep while the customer is at the place of business. We do it using a wireless, WiFi handheld gadget called Sterizon wiZit. Social Media is here to stay, so, businesses might as well embrace it and use it to their advantage. Success of any marketing campaign depends on getting proper buy-in from the employees of your business. They are the ones who’ll be creating the buzz for you at your place of business as well as online.