Today, in the Washington Post, I saw an ad for a ski resort. It is $79 per night and seems reasonable (not that I ski, but if I did…). However, I don’t know where this resort is located. Why? Because the ad either deliberately or by mistake omitted this crucial information. Maybe they want me [...]
Posts Tagged ‘AIDA theory’
Necessary information
Posted in advertising, tagged AIDA theory on January 30, 2008 | Leave a Comment »
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