Did you hear about JetBlue’s unlimited pass? For $599 you can go anywhere during a month. You probably already heard about it, but now you can no longer get the pass because it is sold out. That’s right, in just about a week, JetBlue was able to create so much demand that it was able [...]
Posts Tagged ‘Airline marketing’
JetBlue sells out … in a good way
Posted in Marketing, Public Relations, tagged Airline marketing, JetBlue marketing, JetBlue unlimited pass on August 20, 2009 | Leave a Comment »
Bags Fly Free
Posted in Uncategorized, tagged Airline marketing, American Airlines, Southwest on June 27, 2008 | 1 Comment »
Yes they do–on Southwest. What a great campaign for them. As the “legacy” carriers tack on more and more fees, cut flights, increase fares and generally screw the passenger, Southwest is going gangbusters (relatively speaking). They are actually adding routes and eschewing bag fees. Who do you think will keep or increase its customer base?
On [...]
