The economic-banking-credit crisis has spawned some new advertising selling points and language for financial institutions. These seek to reassure current and potential customers that their money-investments-assets are safe. For instance, SunTrust Bank is using a new tagline: “Live Solid. Bank Solid.” Obviously, solid is a good word to describe a bank, especially in light of [...]
Posts Tagged ‘bank advertising’
New selling points
Posted in advertising, tagged bank advertising, economic situation impact on advertising on November 24, 2008 | Leave a Comment »
On seizing opportunity and speaking diplomatically
Posted in Uncategorized, tagged bank advertising, FDIC insured, Laura Bush on September 25, 2008 | Leave a Comment »
We are in the middle of rough times economically and politically in the United States. We have to deal with real economic worries, chiefly about the safety of our money within the banking system. So, now, what used to be a footnote on all bank ads, has become a selling opporutnity: the FDIC logo. All [...]
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