It’s no easy feat. After all, insurance is one of those burdens in life, something we need but don’t necessarily want. Lately I have seen some funny commercials for Nationwide, but the humorous trend goes back to Geico. Geico has had great ads for a long time and their tag line “15 minutes or less [...]
Posts Tagged ‘Geico’
Making insurance interesting
Posted in advertising, tagged auto insurance advertising, Geico, multiple advertising campaigns on July 7, 2008 | Leave a Comment »
Perception, perception, perception.
Posted in Marketing, tagged Geico, Giant, Iraq war, Marketing, perception, political spin, Scott McClellan on May 30, 2008 | Leave a Comment »
Marketing is all about creating perception. We use ads, public relations, coupons, whatever, to shape the public’s perception of our product or service. Take for instance Geico. How do you perceive the insurer, which started life as a the Government Employees Insurance Company? Chances are you think of them as cheap insurance. Why? Because for [...]
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