I came across this blog post from copywriter Tim Brunelle regarding tired tactics, and how sometimes strategy is ignored. That got me thinking about the topic. Usually each piece of marketing material is a tactic: the brochure, the press release, even the website. Hopefully, each piece is guided by a strategy.
If you are launching a [...]
Posts Tagged ‘marketing strategy’
Strategy vs. Tactics
Posted in Marketing, tagged marketing strategy, marketing tactics on August 25, 2009 | Leave a Comment »
On doing things piecemeal
Posted in Corporate communication, Marketing, Public Relations, advertising, branding, tagged marketing plans, marketing strategy, tactics vs. strategies on March 26, 2009 | Leave a Comment »
Are you a small business with a tight marketing budget?
If you are, you probably have fallen prey to the idea that you should do (marketing) things as you can afford them. You know, an ad here, a brochure there. Budget-wise, this may make sense. After all, you can’t afford a large campaign, or an ad [...]
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