Marketing is all about creating perception. We use ads, public relations, coupons, whatever, to shape the public’s perception of our product or service. Take for instance Geico. How do you perceive the insurer, which started life as a the Government Employees Insurance Company? Chances are you think of them as cheap insurance. Why? Because for [...]
Posts Tagged ‘Marketing’
Perception, perception, perception.
Posted in Marketing, tagged Geico, Giant, Iraq war, Marketing, perception, political spin, Scott McClellan on May 30, 2008 | Leave a Comment »
My newest web venture
Posted in New Media, tagged Blogging, Marketing, New Media on January 15, 2008 | 1 Comment »
It’s kind of funny. I have been thinking about starting a blog for some time now, and last night I went to a WNBA event here in Washington (not a basketball game but an event sponsored by the Women’s National Book Association). The event was about book publicity and basically, the big conclusion of the evening was [...]
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- @ctanowitz check this out! RT: @GWGlobalMedia: For our fans up north- The Kalb Report is slated to air on @NECN today. Check your listings! 3 days ago
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