How are you perceived?

“Quick, acute, and intuitive cognition.” That is how Merriam-Webster defines perception. It is a quick assessment of what is before us. It is how we form impressions and judgments.
Have you ever considered how you are perceived by a potential client?  Potential friend? Man/woman on the street? Obviously, we may not care how a complete stranger [...]

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Again with public perception

In today’s Washington Post, Steven Pearlstein writes about Wall Street executives (more specifically AIG executives) who are so blind to public perception that they keep stumbling and looking worse.  In case you have been avoiding the news, AIG gave some of its top executives millions of dollars in bonuses, while on the receiving end of [...]

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Online reputations

A few months back I wrote about companies that check on what is being said about them online. I had written a post about Comcast and their lack of customer service and I myself got a comment from Comcast. I theorized that this was a new outreach program for them, and today’s New York TImes [...]

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Perception, perception, perception.

Marketing is all about creating perception. We use ads, public relations, coupons, whatever, to shape the public’s perception of our product or service. Take for instance Geico. How do you perceive the insurer, which started life as a the Government Employees Insurance Company? Chances are you think of them as cheap insurance. Why? Because for [...]

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