We’ve seen lots of mud-slinging via commercial during this year’s presidential election. Negative ads work to some extent or they wouldn’t be used. However, this morning, I saw Barack Obama’s newest commercial. It is all about his economic plan, and he is on camera and talking for all of it. I think it was effective–he [...]
Posts Tagged ‘political advertising’
What kind of political ad works best?
Posted in Political marketing, advertising, tagged Obama economy ad, political advertising on September 26, 2008 | Leave a Comment »
Political Ads Analyzed
Posted in advertising, tagged GenY voters, McCain ads, Obama ads, political advertising on August 12, 2008 | Leave a Comment »
I found this in-depth article, analyzing the presidential candidate’s tv ads on Salon.com and wanted to share with you. Kathleen Hall Jamieson is a well known expert in the area of political advertising, something I was very interested in when I was in graduate school. In fact, I looked up many of her articles to [...]
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