Well, it finally is here. Election Day. Never before in my lifetime have I seen such a long election cycle, and yet so much interest. We have seen positive ads and negative ads. We’ve seen staying on message and going off message. We saw how the current economic situation shifted the message. But the bottom [...]
Posts Tagged ‘Political communication’
Political communication is a two-way street
Posted in Political marketing, tagged Political communication on November 4, 2008 | Leave a Comment »
On knowing your target audience
Posted in Political marketing, tagged Palin-Biden debate, Political communication, speaking to your target audience on October 3, 2008 | Leave a Comment »
Knowing your target audience is the primary task of any marketer. How can you craft your message if you don’t know who you are speaking to? How can you make sure your potential clients buy your product if you don’t where they live, what they like and the other elements that make up your demographic [...]
