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Posts Tagged ‘Political communication’

Well, it finally is here. Election Day. Never before in my lifetime have I seen such a long election cycle, and yet so much interest. We have seen positive ads and negative ads. We’ve seen staying on message and going off message. We saw how the current economic situation shifted the message. But the bottom [...]

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Knowing your target audience is the primary task of any marketer. How can you craft your message if you don’t know who you are speaking to? How can you make sure your potential clients buy your product if you don’t where they live, what they like and the other elements that make up your demographic [...]

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