Radio Commercials
Does it seem to you that every time you are listening to the radio, and a commercial break comes on, you get commercials on all other stations as well? Does it also seem to you that commercial breaks/DJ gab fests on radio go on for way too long?
It’s great that there is still so [...]
Posts Tagged ‘radio advertising’
Random thoughts
Posted in Communication, Radio, advertising, branding, tagged radio advertising, Iran elections on June 19, 2009 | Leave a Comment »
A face for radio
Posted in advertising, tagged radio advertising on May 5, 2008 | 2 Comments »
Radio advertising has its own challenges. Pretty faces and stunning photography just don’t work in radio. The spoken word is key. And the spoken word must break through tons of clutter. Just how do you differentiate your speaking voice from the radio station’s on-air personalities? How do you communicate figures, facts and numbers without the [...]
Header Image by Lisa Helfert
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