You’ve probably heard of the Susan G. Komen Race for the Cure, right? Well it doesn’t exist anymore. It changed its name to the Susan G. Komen GLOBAL Race for the Cure. This is the second year I participated and I think the rebranding is bogus and confusing. From a marketing perspective I understand why [...]
Posts Tagged ‘rebranding’
Thoughts about a rebranding
Posted in branding, tagged Komen Race for the Cure rebranding, rebranding, Susan G Komen Global Race for the Cure, Susan G Komen Race for the Cure on June 8, 2009 | 2 Comments »
Getting religious about branding
Posted in Uncategorized, tagged branding, rebranding, renaming on June 8, 2008 | Leave a Comment »
Seriously. This isn’t about working all night on the re-branding project, it’s about what certain words connote in a religious context. Apparently, the Alexandria. VA-based Baptist Temple was suffering from dwindling membership. What did they resolve to do? Hold a membership drive? No! Re-brand the church. See, apparently the name “Baptist Temple” carries bad or [...]
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