In the midst of economic crisis, we don’t flaunt wealth or advertise luxury goods. Instead, we emphasize savings and value. A few weeks ago, I wrote about banks emphasize how solid they are, and how some retailers like Walmart are running campaigns about saving. In fact, Walmart is currently running a commercial that talks about [...]
Posts Tagged ‘saving money as a USP’
DIY and other economic realities
Posted in advertising, tagged DIY theme, saving money as a USP on February 26, 2009 | Leave a Comment »
Save, save, save
Posted in advertising, tagged NetZero, saving money as a USP on January 12, 2009 | Leave a Comment »
It’s no wonder, given the sour state of the U.S. economy, that advertisers are choosing to portray their products or services as the most economical. One such advertiser is NetZero. For those of you not familiar with it, or who don’t watch any TV, NetZero is a dialup Internet Service Provider (ISP). For years, NetZero [...]
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