Marketing is all about creating perception. We use ads, public relations, coupons, whatever, to shape the public’s perception of our product or service. Take for instance Geico. How do you perceive the insurer, which started life as a the Government Employees Insurance Company? Chances are you think of them as cheap insurance. Why? Because for [...]
Posts Tagged ‘Scott McClellan’
Perception, perception, perception.
Posted in Marketing, tagged Geico, Giant, Iraq war, Marketing, perception, political spin, Scott McClellan on May 30, 2008 | Leave a Comment »
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