Your minimum social media presence

If you are in marketing communications — advertising, public relations, direct marketing, design or anything else involving promotion, you should be conversant in social media. You should know what it is and you should be using some social media tools yourself.  How will you be able to recommend “new media” to clients if you are [...]

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Online reputations

A few months back I wrote about companies that check on what is being said about them online. I had written a post about Comcast and their lack of customer service and I myself got a comment from Comcast. I theorized that this was a new outreach program for them, and today’s New York TImes [...]

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