Your minimum social media presence

If you are in marketing communications — advertising, public relations, direct marketing, design or anything else involving promotion, you should be conversant in social media. You should know what it is and you should be using some social media tools yourself.  How will you be able to recommend “new media” to clients if you are [...]

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Can you succeed in communications without new media?

It’s hard to remember what communications was like back even a decade ago. When I started in advertising, we faxed insertion orders and delivered artwork. When I started in PR, we faxed press releases and mailed photos. Now, we all just use the Internet.  In the past two or three years, we’ve evolved past email [...]

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Person to Person

Facebook has exploded in popularity. MySpace is super popular. There are many other social networking sites I have never even heard of. All of this points to an increase in using the Internet to connect with other people. Person to person. How is this changing marketing? For one, marketing is increasingly more targeted. It is [...]

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