You’ve got to hand it to Dell. It has figured out what its customers want–customer service that is understandable, and responsive. This customer service is not what its currently offers, since most likely if you call Dell you will end up talking to Raj in Bangalore or Juan in the Philippines (and by talk, I [...]
Posts Tagged ‘USP’
USP: English that you can understand!
Posted in Marketing, tagged Dell customer service, English, Jitterbug Cellphones, USP, Your Tech Service Team on December 11, 2008 | Leave a Comment »
What makes you special
Posted in advertising, tagged USP, USPS fuel surcharge ad campaign on September 5, 2008 | 2 Comments »
In marketing, what makes you special is your unique selling proposition or USP. You are supposed to find it and exploit it, because it is what sets you apart from your competition and defines you to the public. It should be specific and it should be real. Lots of products claim they are “improved” or [...]
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- @janicecampbell I learned that unless you start strong and stay strong there is no way you can complete NaNoWriMo!!! 2 hours ago
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